01 · Listen
Interviews with the team and customers, plus an audit of what already exists.
( Service 01 )
Brand strategy
We lock positioning, audience, and tone before a single layout is drawn — so every later decision has a reason to exist.
( Cadence )
4–6 weeks
( File )
Strategy deck + notes
( Studio )
Toronto
( Team )
Strategist + lead
( Scope )
Position, voice, audience
( Handoff )
Working brief
( What we hold )
A strategy that only works in the pitch file is decoration. We write the decision a designer can build from.
02
(Brand strategy)
What the strategy holds.
A strategy that only works in the pitch file is decoration. We write the decision a designer can build from.
- Positioning statement and proof points
- Audience map with real quotes
- Voice and tone guide
- Naming options with rationale
- Messaging by channel
- A one-page brief for the next designer
03
(Cadence)
02 · Position
We write the decision: who it is for, what it promises, and why it is believable.
03 · Voice
Tone rules and sample copy, tested on a homepage, a deck, and a one-line email.
04 · Hand off
A short brief and a working file the design team can build from on day one.
04
(How it holds)
( 01 )
Decide first
The strategy is written as a decision, not a menu of options.
( 02 )
Evidence over taste
Every claim is tied to something a customer said or did.
( 03 )
Short enough to use
The brief fits on a page, so people actually read it.
05
(Questions)
A positioning statement with proof points, an audience map, a voice guide, and a one-page brief the design team can build from.
No. Strategy usually starts from what already ships — we test the current story against customers before anything is redrawn.
The person who decides, someone close to customers, and whoever briefs the designers next. Three people is enough.
Send the surfaces you already have.
A homepage, a deck, a product screen. We will tell you if a system is the right next file — or if strategy still has to come first.
Start a brief