Vela Identity

Brief

A full brand system for a climate-tech startup — voice, visual language, and launch assets that stay coherent from pitch deck to product UI.

Year
2026
Field
Climate tech
Scope
/ Identity / Launch kit
Cadence
10 weeks

Vela

01

( Surfaces )

4 files

vela
vela
type
type
color
color
grid
grid

02

( The mark )

Three rules

One voice from the pitch deck to the product UI.

( 01 )

Voice first

The narrative was written before the mark, so every asset had a sentence to answer to.

( 02 )

Green is earned

Brand color appears only where the product proves a claim. Everything else stays quiet.

( 03 )

Launch in the file

The launch kit lives in the same working file as the identity, not in a separate deck.

03

( In the file )

System

Northline type lockup on a warm paper field
Type
Northline color study — glass bottles on a warm field
Color
Northline grid study — white cube and black volumes on a green field
Grid
Northline lockup still — figure in a red field
Lockup
  • Voice and naming notes
  • Type and color tokens
  • Launch kit templates
  • Guidelines with live examples

04

( Desk )

Vela

“Norio didn’t just redesign the site — they rebuilt how we talk about the work. Every page feels considered, and the launch put us in rooms we used to only watch from the outside.”

“We’ve worked with several agencies before, but Norio truly stood out. Their blend of sharp strategy and refined design gave our brand a digital presence that finally matches the quality of our product.”

Amara Cole

Creative Director, Northline

David Mitchell

Founder & CEO, Bloom & Co.

Amara Cole · Creative Director, Northline

05

( What held )

File

18

Design files

12

Surfaces

10 wk

Cadence