Quill Editorial

Brief

A fashion-led editorial site and lookbook — photography as the product, type as the quiet frame, layouts that stay sharp after the tenth issue.

Year
2024
Field
Fashion publishing
Scope
/ Site / Lookbook
Cadence
16 weeks

Quill

01

( Surfaces )

4 files

quill
quill
Homepage
Homepage
Campaign
Campaign
grid
grid

02

( The mark )

Three rules

A layout system an editor can use without a designer.

( 01 )

Photography leads

Type steps back so the image carries every spread.

( 02 )

Templates, not pages

Eight layout templates cover every story, so issues ship faster each month.

( 03 )

Quiet by default

Motion and color stay restrained until a story asks for more.

03

( In the file )

System

Northline type lockup on a warm paper field
Type
Northline color study — glass bottles on a warm field
Color
Northline grid study — white cube and black volumes on a green field
Grid
Northline lockup still — figure in a red field
Lockup
  • Site and lookbook templates
  • Editorial type ramp
  • Photo crop rules
  • CMS mapping for editors

04

( Desk )

Quill

“We’ve worked with several agencies before, but Norio truly stood out. Their blend of sharp strategy and refined design gave our brand a digital presence that finally matches the quality of our product.”

David Mitchell

Founder & CEO, Bloom & Co.

David Mitchell · Founder & CEO, Bloom & Co.

05

( What held )

File

10

Issues shipped

120

Layouts

16 wk

Cadence