Northfold System

Brief

A flexible visual system for an architecture studio, reflecting structure and restraint in every detail.

Year
2024
Field
Architecture
Scope
/ Visual Identity
Cadence
8 weeks

Northfold

01

( Surfaces )

4 files

slide-04-left
slide-04-left
slide-04-right
slide-04-right
Campaign
Campaign
grid
grid

02

( The mark )

Three rules

A system that behaves like a good building: structure first.

( 01 )

Decide once

The Visual Identity direction was written down before any layout was drawn.

( 02 )

Keep it in the file

Rules live in the working file, so the next designer inherits decisions, not guesses.

( 03 )

Test on real surfaces

Northfold saw the system on live surfaces in week three, not on a mood board.

03

( In the file )

System

Northline type lockup on a warm paper field
Type
Northline color study — glass bottles on a warm field
Color
Northline grid study — white cube and black volumes on a green field
Grid
Northline lockup still — figure in a red field
Lockup
  • Visual Identity direction
  • Type and color tokens
  • Surface mockups
  • Handoff notes for the next desk

04

( Desk )

Northfold

“We’ve worked with several agencies before, but Norio truly stood out. Their blend of sharp strategy and refined design gave our brand a digital presence that finally matches the quality of our product.”

David Mitchell

Founder & CEO, Bloom & Co.

David Mitchell · Founder & CEO, Bloom & Co.

05

( What held )

File

9

Design files

14

Surfaces

8 wk

Cadence