Meridian House Direction

Brief

Visual direction for a premium real estate brand, aimed at a refined and enduring aesthetic.

Year
2024
Field
Real estate
Scope
/ Art & Direction
Cadence
8 weeks

Meridian House

01

( Surfaces )

4 files

slide-06-left
slide-06-left
slide-06-right
slide-06-right
Campaign
Campaign
grid
grid

02

( The mark )

Three rules

A visual direction that still looks right in five years.

( 01 )

Decide once

The Art & Direction direction was written down before any layout was drawn.

( 02 )

Keep it in the file

Rules live in the working file, so the next designer inherits decisions, not guesses.

( 03 )

Test on real surfaces

Meridian House saw the system on live surfaces in week three, not on a mood board.

03

( In the file )

System

Northline type lockup on a warm paper field
Type
Northline color study — glass bottles on a warm field
Color
Northline grid study — white cube and black volumes on a green field
Grid
Northline lockup still — figure in a red field
Lockup
  • Art & Direction direction
  • Type and color tokens
  • Surface mockups
  • Handoff notes for the next desk

04

( Desk )

Meridian House

“We came in with a product that worked and a story that didn’t. Their team tightened both — identity, web, and motion landing as one system our team can actually keep shipping.”

Jonah Ellis

Head of Product, Kite

Jonah Ellis · Head of Product, Kite

05

( What held )

File

9

Design files

14

Surfaces

8 wk

Cadence