( 01 )
Name then mark
The name was settled first, so the mark could be drawn around real letterforms.
Kite Identity
Brief
Naming, mark, and pack system for a mobility brand — one line of objects that still reads as Kite from the first pitch slide to the shelf.
- Year
- 2025
- Field
- Mobility
- Scope
- / Naming / Packaging
- Cadence
- 12 weeks
Kite
01
( Surfaces )
02
( The mark )
A mark that works on a slide and on a shelf.
( 02 )
One shape, many sizes
The symbol was tested from a 16 px icon to a vehicle panel before it was approved.
( 03 )
Packs share a grid
Every pack format hangs on one grid, which keeps new products on-brand by default.
03
( In the file )
- Naming rationale
- Mark and lockup set
- Pack system and dielines
- Launch kit for retail
04
( Desk )
“We came in with a product that worked and a story that didn’t. Their team tightened both — identity, web, and motion landing as one system our team can actually keep shipping.”
“Norio didn’t just redesign the site — they rebuilt how we talk about the work. Every page feels considered, and the launch put us in rooms we used to only watch from the outside.”
Jonah Ellis · Head of Product, Kite
05
( What held )
4
Product lines
26
Pack formats
12 wk
Cadence
06
( Related work )
