Drift Motion Film

Brief

Editorial motion and stills for a culture title — pacing, type, and color that hold on a homepage and in a festival trailer without a rewrite.

Year: 2024
Field: Culture and media
Scope: / Film / Stills
Cadence: 6 weeks

Drift

( Surfaces )

4 files

( The mark )

Three rules

A film that reads the same on a phone and on a festival screen.

( 01 )

Pace is the brand

Cut length and rhythm were set before color so the film had a recognizable tempo.

( 02 )

Type moves less

Titles stay still while images move, which keeps the editorial voice calm.

( 03 )

Stills from the same shoot

Photography was planned with the film, so stills and motion share one palette.

( In the file )

System

Northline type lockup on a warm paper field — Type

Northline color study — glass bottles on a warm field — Color

Northline grid study — white cube and black volumes on a green field — Grid

Northline lockup still — figure in a red field — Lockup

Trailer and cutdowns
Still photography set
Title and caption system
Delivery specs for web and festival

( Desk )

Drift

“Norio didn’t just redesign the site — they rebuilt how we talk about the work. Every page feels considered, and the launch put us in rooms we used to only watch from the outside.”

Amara Cole

Creative Director, Northline

Amara Cole · Creative Director, Northline

( What held )

File

90 s

Trailer cut

Stills

6 wk

Cadence