Portrait of Amara Cole

( Studio roster )

Amara Cole

Brand Strategist

Amara writes the positioning and voice that every layout later answers to. She keeps strategy short, specific, and tied to real customer language.

  • ( Base )

    Toronto · 101 Richmond Street East, Toronto

  • ( Seat )

    Full-time · Strategy

  • ( Since )

    Joined 2019 · studio desk

  • ( Mail )

    amara@norio.studio

02

( Practice )

How she works

  • Positioning

    A decision on who the brand is for and what it promises.

  • Messaging

    A voice tight enough to brief from, open enough to grow with the work.

  • Research

    Interviews and audits that replace opinion with evidence.

  • Guidelines

    A one-page brief the next designer actually reads.