( Studio roster )
Amara Cole
Brand Strategist
Amara writes the positioning and voice that every layout later answers to. She keeps strategy short, specific, and tied to real customer language.
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( Base )
Toronto · 101 Richmond Street East, Toronto
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( Seat )
Full-time · Strategy
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( Since )
Joined 2019 · studio desk
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( Mail )
amara@norio.studio
( Network )
02
( Practice )
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Positioning
A decision on who the brand is for and what it promises.
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Messaging
A voice tight enough to brief from, open enough to grow with the work.
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Research
Interviews and audits that replace opinion with evidence.
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Guidelines
A one-page brief the next designer actually reads.
03
( Selected work )
More of the team
04
( Studio )