( Identity )
Identity after the launch
The launch is the easy part. Most identities succeed or fail in the first year of ordinary work.
The ordinary year
After the reveal come the invoices, the slide decks, and the social posts made on a Friday afternoon. The identity has to be easy to use in those moments.
Plan the handoff
We hand over templates for the ten most common things the team will make, and check back after three months to see what broke.
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